Any Personally Identifiable Information collected by us will be safeguarded to protect against unauthorized access. Procedures are in place to secure any personal information provided to ETFication. We will store your personal information in a computer database on dedicated servers that allow only limited access. We employ commercially reasonable efforts to protect this information from loss, misuse, and other unauthorized disclosure, alteration or destruction.
Please note that we do not control all content served in conjunction with our website. Our site may include content from other parties that may perform user activity tracking other than that described herein. In particular, some of our partners may use “cookies” in ways that we do not.
In order to access pages requiring registration, you will be required to create a User Account by completing the registration form and creating a User ID, alias and password. If you create a User Account, ETFication collects certain Personally Identifiable Information when you register, including your user name, alias, password, first name, last name, and e-mail address.
Special Notification with respect to Children’s Privacy (Users under the age of 13)
In response to concerns about protecting children’s privacy online, Congress enacted the Children’s Online Privacy Protection Act of 1998 (“COPPA”), which sets forth rules and procedures governing the ways in which Web sites may collect, use and disclose any personal information for children under the age of 13. ETFication does not target children under the age of 13 and does not offer or knowingly sell any of its products or services to children. Moreover, ETFication DOES NOT:
Request or knowingly collect personally identifiable online or offline contact information from users under 13 years of age;
Knowingly use or share personal information from users under 13 years of age with third parties;
Give children the ability to publicly post or otherwise distribute personally identifiable contact information;
Entice children with the prospect of a special game, prize or other activity to divulge more information than is needed to participate in the activity.
Private Message and other Contact Pages
We collect additional information about how you use and access our website to analyze trends, administer our website, track user’s navigation on the website and gather demographic information for aggregate use, which enables us to improve the website by making it more accessible and easier to navigate.
ETFication may disclose any or all of your Personally Identifiable Information if we are required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the law or comply with legal process served on us (for example, under a subpoena, court order or other regulatory requirement or to maintain or protect the security of the website); (b) protect and/or defend our rights or property or other legal interests or of any website user; or (c) act in urgent circumstances to protect the safety of the public or other users of the website. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.
From time to time we receive requests to disclose the identities of our users. As noted above, we do not disclose the identities of our users unless we are legally required to do so. However, you should be aware that the identifying information specific to your use of our website, including your IP address, name, and email address will be delivered when requested by a legal subpoena, subject to the following:
If a governmental agency (for example, the Securities and Exchange Commission, law enforcement agencies, United States Attorneys’ offices or similar governmental agencies) sends us a subpoena, we will comply with it. If we receive a subpoena by a third party that is not a governmental agency (for example, a subpoena in connection with civil litigation), we will attempt to contact the user whose identity has been requested using the contact information the user provided during the registration process including by email.
You should be aware that there is an inherent risk in transmitting any data electronically. This risk is inherent in all Internet dealings. Consequently, we cannot guarantee that any Personally Identifiable Information transmitted will be prevented from being viewed or used by any particular person and therefore, you agree to hold us harmless from and against any injury, financial or otherwise, that results from such unauthorized viewing or use. Moreover, e-mails sent to us over the Internet are susceptible to detection, decryption, eavesdropping or tampering. Thus, you agree to hold us harmless from and against any harm, financial or otherwise, that results from such detection, decryption, eavesdropping or tampering of e-mails.
In addition, you must take steps to maintain the security of your private information by keeping your password and other personal information confidential. It is important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off when finished using a shared computer.
Updating Your Information
ETFication will always permit you to decline — or “opt-out of” — certain mailings and other materials we may offer. You may opt-out of further communications at any time by following the instructions in the e-mail that you receive.