risk | ETFication

Dec 22, 20203 min read

Utility Theory and Prospect Theory

If you read our previous article on the Utility Theory, you may be asking yourself, how does it tie into investing? Risk and Return It...

Dec 22, 20203 min read

Modern Portfolio Theory and Risk

If you haven't read the introduction to Modern Portfolio Theory (MPT), we HIGHLY suggest you read this one prior. You can't run without...

Dec 22, 20202 min read

Introduction to Modern Portfolio Theory

How many theories are there? There's a lot more. And we're just getting started. What is the Modern Portfolio Theory Based On? MPT is...

Dec 17, 20202 min read

How to Overcome Biases

So if you've been reading us for a while, you're quite familiar with how psychology can affect our decision making skills. But who says...

Dec 10, 20202 min read

Advantages to Goals Based Investing

So we kinda left off on a cliffhanger in regards to our last post about goals based investing. If you haven't already, make sure to check...

Dec 10, 20201 min read

Introduction to Goals Based Investing

It's exactly what you think it is. Don't overthink it. What is Goals Based Investing? Goals-based investing (GBI) is another concept...