ETFication

If you read our previous article on the Utility Theory, you may be asking yourself, how does it tie into investing? Risk and Return It...

Everyone has to start somewhere. And just like you, behavioral finance didn't come out of thin air. Origins Behavioral finance stems from...

Majority of people have an irrational fear of bears. And the same fear should apply to bear markets. Why Fear? Bear markets are the the...

Yes, herding doesn't just apply when rounding up animals...it's used in finance as well. How Big of a Role Does Herding Play in the Stock...

Loss Aversion Decision-making can be categorized in many ways. One simple way to understand the decision-making process is determining...