investing | ETFication

Jan 26, 20212 min read

Account Types

There are many different tools one can use to begin to invest money. Two common investment accounts are IRAs and 401Ks. Both of these...

Jan 25, 20212 min read

Invest Like a Rotisserie Chicken

What if I told you that if you put your money into an S&P 500 index fund and didn’t touch it for 9 years – you would still come out ahead...

Dec 22, 20203 min read

Efficient Market Hypothesis

Although its name may believe you into thinking that this hypothesis is in fact "efficient", it is in fact not. It has actually caused...

Dec 17, 20202 min read

Importance of Behavioral Finance

You might be asking yourself why are we writing so many articles based around behavioral finance? If this is your first time encountering...

Dec 17, 20202 min read

History of Behavioral Finance

Everyone has to start somewhere. And just like you, behavioral finance didn't come out of thin air. Origins Behavioral finance stems from...

Dec 17, 20202 min read

What is Behavioral Finance?

Hint hint, it's also referred to as behavioral economics. What is Behavioral Finance? Behavioral finance is a subfield of behavioral...