finance | ETFication

Dec 22, 20203 min read

Efficient Market Hypothesis

Although its name may believe you into thinking that this hypothesis is in fact "efficient", it is in fact not. It has actually caused...

Dec 17, 20202 min read

How to Overcome Biases

So if you've been reading us for a while, you're quite familiar with how psychology can affect our decision making skills. But who says...

Dec 17, 20202 min read

History of Behavioral Finance

Everyone has to start somewhere. And just like you, behavioral finance didn't come out of thin air. Origins Behavioral finance stems from...

Dec 17, 20202 min read

What is Behavioral Finance?

Hint hint, it's also referred to as behavioral economics. What is Behavioral Finance? Behavioral finance is a subfield of behavioral...

Dec 10, 20202 min read

Advantages to Goals Based Investing

So we kinda left off on a cliffhanger in regards to our last post about goals based investing. If you haven't already, make sure to check...

Dec 10, 20202 min read

Investment Bubbles

We're not talking about the bubbles that you used to blow as a kid or the bubbles that come from having a relaxing bath. We're talking...