ETFication

Although its name may believe you into thinking that this hypothesis is in fact "efficient", it is in fact not. It has actually caused...

So if you've been reading us for a while, you're quite familiar with how psychology can affect our decision making skills. But who says...

Everyone has to start somewhere. And just like you, behavioral finance didn't come out of thin air. Origins Behavioral finance stems from...

Hint hint, it's also referred to as behavioral economics. What is Behavioral Finance? Behavioral finance is a subfield of behavioral...

So we kinda left off on a cliffhanger in regards to our last post about goals based investing. If you haven't already, make sure to check...

We're not talking about the bubbles that you used to blow as a kid or the bubbles that come from having a relaxing bath. We're talking...