ETFication

You might be asking yourself why are we writing so many articles based around behavioral finance? If this is your first time encountering...

Ever heard of the quote "too much of a good thing is a bad thing?" Well, this quote certainly applies to overconfidence. But I Thought It...

One thing is, don't count on it to help you. What is Anchoring? Not that kind of an anchor, where it's used to prevent ships from...

Imagine you step out of your office building and see people in a panic, running in one direction. What would you do? In this age of...

On Thursday, June 11th 2020, stock markets experienced a painful yet not unsurprising dip. The S&P 500 Index fell by 5.89%, and the Dow...

How much control do we really have over the events in our lives? For example, how many times have we left for work with ample time to...