ETFication

So if you've been reading us for a while, you're quite familiar with how psychology can affect our decision making skills. But who says...

You might be asking yourself why are we writing so many articles based around behavioral finance? If this is your first time encountering...

It's exactly what you think it is. Don't overthink it. What is Goals Based Investing? Goals-based investing (GBI) is another concept...

Ever have a toxic girlfriend or a boyfriend? Or even a toxic friend? Well similarly, overconfidence is extremely toxic to risk...

Ever heard of the quote "too much of a good thing is a bad thing?" Well, this quote certainly applies to overconfidence. But I Thought It...

Ahh, accounting the one class that nearly all finance majors had to take in undergraduate (and the major that's most associated to be for...