bias | ETFication

Dec 17, 20202 min read

How to Overcome Biases

So if you've been reading us for a while, you're quite familiar with how psychology can affect our decision making skills. But who says...

Dec 17, 20202 min read

Importance of Behavioral Finance

You might be asking yourself why are we writing so many articles based around behavioral finance? If this is your first time encountering...

Dec 10, 20201 min read

Introduction to Goals Based Investing

It's exactly what you think it is. Don't overthink it. What is Goals Based Investing? Goals-based investing (GBI) is another concept...

Dec 1, 20202 min read

Risk Management

Ever have a toxic girlfriend or a boyfriend? Or even a toxic friend? Well similarly, overconfidence is extremely toxic to risk...

Nov 30, 20202 min read

Overconfidence & How It Can Lead to Your Downfall

Ever heard of the quote "too much of a good thing is a bad thing?" Well, this quote certainly applies to overconfidence. But I Thought It...

Nov 30, 20203 min read

Mental Accounting

Ahh, accounting the one class that nearly all finance majors had to take in undergraduate (and the major that's most associated to be for...