ETFication

Loss Aversion Decision-making can be categorized in many ways. One simple way to understand the decision-making process is determining...

What is Anchoring and Adjustment? Anchoring and adjustment involve 2 steps, the first being anchoring – the fixation on a certain idea or...

Setting the Scene – A Gambling Analogy Let’s say you’re at a casino, playing roulette. You’ve placed your bet on red 5 times so far, with...