Behavioral

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Behavioral finance is an area of study focused on how psychological influences can affect market outcomes it proposes that psychological influences and biases affect the financial behaviors of investors and financial practitioners.
One of the key aspects of behavioral finance studies is the influence of psychological biases.

January 15, 2020

Invest for Retirement

Invest for Retirement (You Don’t Have to Die Broke and Penniless)

Are you panicked about your finances? Do you fear living on the street and dying penniless? Welcome to the club, we’ve been expecting you. Forty-four percent of Americans complain that...
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January 15, 2020

Loss Aversion

Loss Aversion

Loss aversion defines peoples’ tendencies to prefer avoiding losses over acquiring gains. It explains the behavior that people will choose to stay where they are and not expand their financial...
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January 8, 2020

parent's financial advisors

3 Reasons Why Millennials Will Fire Their Parent’s Financial Advisors

As an estimated $68 trillion of wealth transfers from the baby boomer generation to the hands of millennials, Osterland claims that 80% of millennials will be on the hunt for...
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December 24, 2019

Anchoring and Adjusting

Anchoring and Adjustment

Anchoring and adjustment is an unconscious behavioral tendency. Therefore, the best way to counteract this phenomenon is to engage in critical thinking.
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December 24, 2019

Shep playing roulette

Gambler’s Fallacy

The Gambler’s Fallacy - aptly named due to its prevalence in the casino scene - is an important concept for everyone, especially investors, to understand and avoid
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