About Us

Why ETFication?

Technology has significantly enhanced the personal finance & investing space over the last generation - but the bulk of the value hasn't found its way into the hands of people who could benefit from it the most. 


We aim to simply and openly impart these concepts and advancements in finance, to help you become the best shepherd for your own assets.  


We do so via creating our own content, as well as readily linking to sites we respect & learn from, we compare our offerings with those of our competitors, discuss trends, analyze opportunities and risks in the market, and cater our approach to fill where we see and hear the biggest gaps.

Our mission & what we're building

Our goal is to educate and empower our members without the pain of studying and preparation, vetting of professionals, consideration of fees, and identifying and removing other barriers to success. 


 ETFication is developing Portfolio Shepherd, a simple and transparent professional quality tool, that is catered to the beginner, and built on tried and true concepts in modern portfolio theory. 


It can be used as a complement to all of the trading tools and noise out there to help you to become more informed and in better control of your finances.